Japans Advertising Industry

Among all the countries around the world, Japan is considered to have one of the largest spending on advertising. As a matter of fact, it ranks second (next to the United States of America) in terms of money expended for this particular marketing strategy.

Amid the many companies competing in a certain field, most Japanese firms felt the need to promote their products and services extensively to the market. They basically use different media to communicate their marketing message to the consumers: from television, radio, print, and even the Internet. Among all the advertising media, however, print media constitutes the largest percentage of advertising in Japan simply because Japanese people are known to widely read newspapers, among others. Nevertheless, online media cannot be overlooked, specifically with Japan’s highly advanced landscape.