The Business Culture

It is inarguably true that the business culture in Japan is different from those in the U.S. and Europe. However, this does not necessarily mean that doing business in the country is risky, hard and complicated. As you might have noticed, various Western companies such as BMW, Yahoo!, Chanel and many others have successfully penetrated the country and are continuously doing well. What makes the business culture in Japan different from the others is that in business, long-term harmonious relationships are highly valued. This is best demonstrated by the country’s work environment, where the best employees are offered lifetime job security.

Japanese Sign of Politeness

This business culture, which came about as a result of trust and loyalty, can be beneficial to foreign companies in some aspect. By earning the trust of a local partner, you can gradually permeate the market and establish your brand. Another remarkable difference you will not fail to notice is that businesses in Japan are service-oriented. When you enter a Japanese store, you will be instantly greeted by lively shouts of welcome with a bow. Many foreigners might mistaken this attitude of politeness as a part of the country’s social culture, but it is actually just part of the Japanese business culture.